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Did you know that the quality of your thank-you letter can determine whether your donor gives again or not? Research proves that thank-you letters are incredibly important in turning a first-time donor into a life-long giver. Donors want much more than an acknowledgement and receipt. They want to know how you used the gift and that they are a genuine part of your success.
During this webinar, we'll look at several typical thank-you letters that just don't cut it (you've probably received ones like this yourself, and maybe even sent some like them!).
We'll look at ways to improve them so that they graciously thank the donor, while also taking the necessary steps to start a long-term relationship with that supporter. We'll look at great thank-you notes for a variety of situations that nonprofit staff encounter daily, from first and repeat donors to event and corporate sponsorships.
We'll also touch on when and how often to say "Thank you!" and other ways to show your gratitude to your supporters.
You'll leave with an understanding of what goes into a great thank-you letter and several outlines you can use in your work immediately.
- Common problems with typical nonprofit thank-yous, like tired openings, vague program descriptions, and depressing language
- The five qualities of a good nonprofit thank you letter
- How to make your thank yous feel incredibly personal even if they are really mass produced
- Samples and examples you can use to revamp your thank yous
- Nine Clever Ways to Thank Your Donors
- 20 Dos and Don’ts for Nonprofit Thank You Letters
This webinar is presented by Kivi Leroux Miller Kivi Leroux Miller is president of Nonprofit Marketing Guide.com and the author of "The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause" (Jossey-Bass, 2010). Through training, coaching and consulting, she helps small nonprofits and communications departments of one make a big impression with smart, savvy marketing and communications. She teaches a weekly webinar series and writes the top-ranked on nonprofit communications at Nonprofit Marketing Guide.com. She also presents highly rated in-person workshops on a variety of nonprofit marketing topics around the country. A After many years in the San Francisco Bay Area and Washington, DC, she now lives in rural North Carolina with her husband, two young daughters, three cats, a dog, and countless backyard wildlife. She enjoys writing, volunteering, hiking, vegetarian cooking, and teaching her kids how to bake.