Has your nonprofit communications plan come together in an ad hoc, on the fly, piece-by-piece kind of way? If so, you aren't alone. Most nonprofits have added new communications channels one by one. Maybe you added an email newsletter to your print newsletter, and started paying more attention to your website. Then you started experimenting with blogging, Facebook, or Twitter. Now you are wondering whether to add Pinterest and Google+ -- all the while maintaining your print communications and media relations.
You are doing more and more, but are less and less sure it's all coming together in a way that makes sense to your participants and supporters. Your to-do list and frustration levels grow, and you wonder whether this treadmill you are on is really getting your nonprofit anywhere!
A great first step to reigning in the chaos and becoming more strategic about your communications is to do a communications audit. You can hire a consultant to do it for you, and gather input from all sorts of places, but that can be time-consuming and expensive.
That's why Kivi Leroux Miller of NonprofitMarketingGuide has created a Do-It-Yourself Communications Audit Kit just for nonprofits that will help you chart everything you are doing now, take a good look at what's working and what's not, and chart a strategic, reasonable course forward.
Course Level: Intermediate
What You'll Learn During This Live Nonprofit Training Webinar:
Included with this webinar is the DIY Nonprofit Communications Audit, explained in detail and provided as a free download to participants. During this nonprofit webinar we'll show you how to self-assess your nonprofit's current communications in four essential areas:
- Professionalism and Consistency. Do your communications convey the professionalism of your organization, or do they look amateurish? Do your communications convey a consistent brand so supporters can recognize your organization whether they see you in the mail, on your website, or Facebook?
- Clarity of Purpose. Are your communications as a whole, as well as individual communications channels (e.g. email, print, Facebook), clear and specific about what your organization is doing, and what you want participants or supporters to do? Do you have calls to action and is it easy to follow through on them? Do you share information that educates and builds rapport with supporters in addition to requesting action -- giving people content that makes them Do, Think, and Feel?
- Relevance of Messaging. Do you present your messaging in ways that are relevant to participants and supporters? Does your messaging embrace the Six Rs: Rewarding, Realistic, Real Time, Responsive, Revealing, and Refreshing?
- Tactical Implementation. Are you following "better" practices as you produce your communications? We'll get specific about what's expected today for good:
- Email newsletters
- Print newsletters
- Event marketing
- Media/blogger relations
Bonus: The nonprofit webinar includes the following materials in the DIY Nonprofit Communications Audit Kit:
- Step-by-step instructions on what materials to gather
- Scoring sheets and rating scales to help you evaluate your communications as a whole
- Ranking worksheets to help you compare your specific communications against best practices and pinpoint areas for improvement
- Suggestions for what to do next based on the results of your DIY Communications Audit
This nonprofit webinar is presented by Kivi Leroux Miller the president of Nonprofit Marketing Guide.com and the author of The Nonprofit Marketing Guide: High-Impact, Low-Cost Ways to Build Support for Your Good Cause. She is writing her second book, due out in June 2013 on nonprofit content marketing strategies. Through training, coaching, and consulting, she helps small nonprofits and communications departments of one make a big impression with smart, savvy marketing and communications. She teaches a weekly webinar series and writes the top-ranked on nonprofit communications at NonprofitMarketingGuide.com. She also presents highly rated in-person workshops on a variety of nonprofit marketing topics around the country. After many years in the San Francisco Bay Area and Washington, DC, she now lives in rural North Carolina with her husband, two young daughters, three cats, a dog, and countless backyard wildlife. She enjoys writing, volunteering, hiking, vegetarian cooking, and teaching her kids how to bake.