If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.
A Whopping 91% of the People Who Attended This Nonprofit Webinar Rated It As Great to Excellent!
Is your nonprofit sitting on the sidelines while other organizations raise thousands of dollars every month with Facebook and Instagram advertising? Whether you’ve never advertised on these platforms, or you’ve advertised in spurts but didn’t see the results you were looking for, this session will equip you to add the Facebook Ad Manager platform to your fundraising toolbelt.
At the end of this 90-minute webinar, you will know how to design and optimize a Facebook and Instagram ad campaign to generate awareness, leads, and dollars for your cause—with minimal oversight required.
This webinar is technical and step-by-step, great for beginner and intermediate advertisers.
During This Live Nonprofit Webinar You Will Learn:
- How to design a Facebook and Instagram ad campaign with donations as your objective
- How to build custom audiences, including Lookalike and retargeting audiences
- How to set your campaign to “auto-optimize”
- How to monitor your campaign while it’s running
- Tips for effective campaign tracking
- Tips for designing ads and landing pages that convert
You’ll Get These BONUS Materials:
- Facebook & Instagram Ad Campaign Set-Up Checklist
- Guide to Writing Compelling Ads for Fundraising
- Presentation Slides and Webinar Recording
About Your Topic Expert:
Caroline Fothergill is a digital marketing and communications strategist with 10 years of experience in the nonprofit sector. She knows what it’s like to be a marketing and communications team of one, and remembers feeling overwhelmed by all of the digital marketing tools and terminology! Now, having delivered many successful digital advertising campaigns for nonprofits, Caroline promotes Facebook as one of the most effective advertising methods for fundraising.
Caroline Fothergill is uniquely qualified to teach this webinar because:
- She has designed and executed Facebook & Instagram ad campaigns for statewide, national, and international nonprofit clients across a range of cause areas, including environmental conservation, public health, animal welfare, and human rights.
- Caroline’s ad campaigns for nonprofit clients have seen a Return on Ad Spend as high as 10:1 ($10 raised for every $1 spent) and click-through rates as high as 25%!
- Caroline has been in your shoes. She remembers what it’s like to be a nonprofit marketing and communications team of one and is eager to teach you how to set up ad campaigns that require minimal oversight.
- Caroline helps organizations of all sizes embrace digital marketing best practices and use their resources thoughtfully to bring in new fans and funds.
For more upcoming live webinars, please check here.
If You Register and Cannot Attend, You Will Get the Webinar Recording, Slides and Bonus Materials.
