Don’t let the phrase “major gifts” scare you off. Major gifts are the gifts we cultivate and solicit one on one. Where we think about our donors individually and come up with strategies, communicate one-one, and solicit specific amounts either in person or through phone, video chat, etc.
Next to planned gifts, they’re the least costly and most reliable gifts to solicit, so every organization should develop a program of whatever size fits their capacity. To the extent you wean yourself off events and direct mail and put that energy into major gifts, your organization will be stronger and able to function more strategically.
This webinar recording is perfect for you if you are looking to learn how to ask for donations for a fundraiser.
Join Brian Saber, president of Asking Matters and master individual gift fundraiser, to learn how to start a major gift program no matter what your budget size and how little staff you have.
During This Nonprofit Webinar Recording on Mastering Major Gifts You Will Learn:
- How to carve out the time so you’re not doing more work but more impactful work
- How to set goals that are realistic and clearly defined
- How to figure out the tools you need…and the ones you don’t (like a super-deluxe data base!)
- How to develop a major gift plan based on your organization’s overall strategies, with the right role for everyone
- How to identify who to cultivate and solicit
- How to develop a program of cultivation opportunities to keep donors engaged throughout the year
- How to engage the board in major gift work
- How to start today!
Note: This training comes with a 5-page worksheet.
You’ll Get These BONUS Materials:
- Sample resource development plan
- Sample detailed and simple contact reports
- How to Support Each Asking Style Chart
- Major Gift Prospect Load Calculator
- Sample Prospect Tracker
- Prospect Selection Chart
- Top 10 Ways to Make Your Donors Feel Special
- The Slides
- The Webinar Recording
- MP3 Audio (Downloadable)
*PLUS: Each participant will receive Asking Matters’ eBook – “Top Ten Tips on How to Ask for Donations” - as a bonus for viewing this webinar recording.
What Attendees Said about This Nonprofit Fundraising Training:
“Best online presenter I've heard. Thank you-this was worth the time.”
Liz Price, Habitat for Humanity of Chester County
“The webinar was very informative and gave my team and I, not only things to think/talk about, but first steps toward an action plan to put in place for our organization.”
Nanette McCann, Homeward Pet Adoption Center
“This webinar was amazing. CharityHowTo found a great speaker that can help fundraisers at organizations of all sizes. 10/10!”
American Legion Auxiliary
“Brian brings a fresh yet experienced perspective to his presentations. He provides the nuts & bolts, along with a healthy dose of reality. His worksheets and slides are very useful and I totally agree with his emphasis on getting the most from your board.”
“Major Gifts in Two Hours a Week was a superb webinar that provided great information and supplemental tools to empower even small shops to engage with major donor fundraising effectively. Well worth the modest price of admission and Brian is a charming presenter.”
Robin Wood-Mason, The Delores Project
“Great webinar that covered a lot of details around creating a Major Gift Plan for your organization. I especially appreciated the initial conversation about time.”
Elisa Wise, Wagon Wheel Center for Arts
“Very specific and oriented towards actions to get a program running or re-energized. Handouts are useful, too. I'd recommend it to clients of mine (I'm a consultant) if they don't have a MG program or are saddled with an uninvolved board.”
“I thought it was excellent. Brian gave realistic and practical tips for getting a major gifts program started in a non-profit shop. Really great! Thank you!”
Cheryl Price, Ignite
“I liked the interaction with allowing us to ask questions. It was very personable. His openness about how he prefers to interact one on one helped me understand his feelings about large groups and special events. I may change our focus to one or two events a year now.”
Susan Mergen, Center for Human Services
“Brian was an excellent communicator with a clear handle on the subject. Passionate as well.”
Rachel Thompson, OneWay Ministries
“This was a great refresher on getting myself organized and confident to prioritize major gift cultivation as a regular, high-value part of my work week.”
Deb Cottin, Pete and Paul Community Services
“Brian provides practical tips and resources to help manage a major donor effort - from small to large. It's all scalable.
Jono McKinney, Montana Conservation Corps
“This webinar gave me a detailed lesson on how to start, manage and grow the major gifts program at my organization. I was impressed with the knowledge of the presenter as well as the worksheets and other material that can be used to really get started. Would highly recommend it to other fundraising professionals or volunteers on a board or fundraising committee.”
Michele Lofton, Coalition Against Hunger
“I found this webinar to be excellent. It returned development people to what really matters and where the most effective fundraising can take place in the least amount of time.”
Dwayne Aboud, El Paso Border Youth Athletic Association
“Brian Sabar's webinar was a great intro to what you need to do to organize a major gift effort. It's ideal for those new to navigating a system or looking to implement one. Brian is engaging and is great at reminding fundraising professionals to focus on the outcomes down the road, and to call on their passion for their organization/cause to generate excitement.”
Nevah Stevenson, Rowland Hall
About Your Topic Expert:
Brian Saber, president of Asking Matters. Brian has raised hundreds of millions of dollars over 30 years by personally soliciting thousands of donors, coming to understand the art of the ask in a way that few people do. Because of his remarkable experience in asking, Brian has been able to break down the process of asking to its fundamental components, making simple what for many seems daunting. He knows how to persist through his own anxieties, remembering again and again that his success as a fundraiser makes a corner of the world a better place.
Brian has worked in social service, education, and the arts, raising money for his alma mater, Brandeis University, Northwestern University Settlement, and The Children’s Brain Tumor Foundation, among others. He is currently a consultant to various organizations around the country and presents, trains, and writes on fundraising and the art of the ask. Recent clients include the Archdiocese of Los Angeles, the U.S. Olympics Committee, the St. Louis Planned Giving Council, Volunteers of America, the Utah Society of Fund Raisers, and the Salvation Army National Resource Development Conference.
His first book, “Asking Styles: Revolutionize Your Fundraising” is a staple of development offices. His second book, “Boards and Asking Styles,” will be released this summer.
For more on nonprofit donor relationships and acquisition, check out these webinars.